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Tencent Stock
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Tencent is a digital empire embedded in the daily lives of Chinese consumers. WeChat, a major social messaging app, is motivated to provide users with media/entertainment, e-commerce, payments and financial services solutions.
Tencent has also invested in a number of technology and cloud gaming companies to expand its offerings. The company has built significant assets based on unparalleled user engagement and access to large addressable markets.
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Tencent has suffered a significant drop in value since the start of the year, weakened by China’s economic data, strong positions and regulatory scrutiny and uncertainty in China’s Internet industry.
Similar types of U.S. stocks are still trading near all-time highs, but in both cases, the stocks fell after strong earnings growth. Our primary view in addressing these issues is that the regulatory changes are designed to prevent anti-competitive behavior in the e-commerce space in particular, not to prevent the growth of Internet commerce in general.
In this context, Tencent’s main marketing asset, WeChat, is less directly affected by regulation than e-commerce companies such as Alibaba. In addition, online games, which account for about 40% of the group’s revenue, have gone through a tough regulatory process in the past three years, so Tencent has experience managing these issues. More importantly, as new consumer channels (such as social group buying) and the evolution of new social platforms (Douyin/TikTok and Kuaishou) emerge in China, the competition between e-commerce and online advertising in China is increasing. are increasing rapidly.
Most of these platforms are not direct competitors to Tencent’s business. However, as a modern platform, Tencent is competing for eyeballs and ad spend against its fast-growing apps. While such people share Tencent’s capabilities, their influence is nothing compared to the increase in digital advertising spending and how much money Tencent currently spends.
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Tencent will also increase investment in three key areas: feature game development, short videos and business software.
While some uncertainty about the short-term returns from these investments may cause the market to fall, these initiatives will strengthen Tencent’s top-tier position, remove barriers to entry for smaller players, and provide long-term growth. Drive growth and market share. .
Competitive dynamics and product cycles have made Tencent an attractive destination for Chinese consumers as it has developed online solutions for essential daily tasks such as utilities.
The original WeChat platform has evolved since its inception as a simple messaging platform. Consumers now use apps for news and entertainment content (games, news, videos, music), official accounts (similar to Twitter), e-commerce mini-programs (popular stores), and financial services (payments and asset management).
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The strength of this platform is reflected in the WeChat native app’s 1.2b monthly active users (MAUs), 82% of whom spend an average of 84 minutes in the app per day (and this does not include users who are referred . separately (such as Tencent Music). This provides Tencent with valuable user data and creates a direct portal for consumers – ultimately allowing Tencent to provide higher financial returns for publishers.
The company is currently not fully embracing its strong position with only a 12% share of China’s digital advertising market.
Other new innovations in videos, monetization through WeChat Moments (similar to Facebook News Feed) and the WeChat mini GMV program are potential sources of advertising revenue, all of which accelerate this opportunity for us.
Digital marketing in China is still low compared to developed markets. In addition to strong and sustainable profits, there are other factors that account for the growth of digital advertising in China, which currently accounts for only 0.4% of GDP compared to 0.6% in the United States. Given the rapid adoption of technology in developing country China, there is no reason that digital penetration cannot reach the levels seen in developed markets.
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Tencent has added its platform to fintech services that offer an alternative way to earn money. It is the leading online payment tool and still accepts online payments through the GMV Mini program (up to 100% in 2020).
The company is a financial product provider for asset and insurance products and a strong third-party distribution partner for mortgages, where Tencent is growing its 30% WeBank business to avoid regulatory ire.
Gaming is Tencent’s closest vertical and has a 60% market share in China. The company has strong publishing and distribution capabilities, as well as a library of established titles that would be difficult for a competitor to find beyond instant hits.
Also, customer engagement is high as users spend 100-140 minutes per day on important topics.
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There is good international potential due to strong JV content and global domestic game development; The global sports market is four times larger than China’s $160 billion.
Finally, Tencent’s cloud business (the second largest in China) has reasonable growth potential over the medium term. Cloud adoption is still at an early stage outside of the Internet in China. We expect it to grow with the development of PaaS (Platform as a Service) and SaaS (Software as a Service) products, which provide additional services to customers and higher online business for Tencent. .
This business is different from the original client-based business, but it is collaborative because of the large amount of content and data it manages, and Tencent will continue to work with investment companies.
China is in the process of implementing new regulations in three key areas: curbing governments, regulating fintech companies, and protecting data privacy and security. The Cyber Security Act (enacted in 2017), the Antitrust Guidelines for the Platform Economy Industry, which came into effect in February 2021, the Data Protection Act (enacted and enacted in September), and the The Personal Data Protection Act, which was recently introduced. Enacted for the second time. The plan and is expected by the end of 2021, all as a result of these efforts.
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Alibaba, the recipient of a sudden cancellation of the Alipay IPO and a large fine, appears to be the main target of the new rules. Details of these key regulatory actions and investment implications include:
In the case of Tencent, with its smaller programs that run independent stores, it faces more competition in e-commerce, and in this area the company appears to be in a better position than the larger rankings.
In addition, the company has participated in and invested in several startups in various sectors, providing access to platforms and technologies to improve customer experience and joint ventures. .
Finally, gaming and fintech have been under regulatory scrutiny in the past, and the company has dealt with these issues and made appropriate changes to its business.
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